Iterable has earned its place as one of the most powerful cross-channel marketing platforms for consumer and product-led brands. It brings together email, SMS, push notifications, and in-app messaging into a single, AI-powered platform that helps marketers create personalized customer experiences at scale.
But here's the reality: even the most comprehensive marketing automation platform can't do everything. As your marketing operation matures, you may find yourself needing specialized tools to handle specific parts of your workflow that Iterable wasn't designed to address. Maybe you need deeper product analytics to understand what happens after users click through your campaigns. Perhaps you want to activate the rich customer data sitting in your data warehouse. Or you might need to ensure your email lists stay clean so your carefully crafted campaigns actually reach the inbox.
That's where this guide comes in. We'll explore dedicated tools that integrate with or complement Iterable to fill specific gaps:
- Automate email list hygiene and improve deliverability
- Unify customer data from multiple sources before it reaches Iterable
- Analyze in-product user behavior to inform campaign personalization
- Collect zero-party customer feedback to enrich user profiles
- Activate warehouse data directly in Iterable campaigns
- Store and analyze marketing data at enterprise scale
This isn't about finding a replacement for Iterable; it's about building the right tech stack around it. Some of these tools integrate directly with Iterable, while others work alongside it to create a more powerful marketing ecosystem. Let's explore the options.
The Best Iterable Integrations
| Integration | Key Info | Description |
|---|---|---|
| mailfloss | Starts at: $29/mo, G2 Score: 4.0, Capterra Score: 4.9 | Best for Automated Email List Hygiene & Deliverability. We chose mailfloss because it automates the tedious task of email verification with daily list cleaning, real-time verification, and automatic typo correction. Clean lists mean better deliverability for your Iterable campaigns. |
| Segment | Starts at: Free / Custom, G2 Score: 4.5, Capterra Score: 4.7 | Best Integration for Unified Customer Data Infrastructure. We chose Segment because it serves as the connective tissue between your entire tech stack and Iterable, unifying customer data from every touchpoint into comprehensive profiles for deeper personalization. |
| Snowflake | Starts at: Usage-based, G2 Score: 4.6, Capterra Score: 4.7 | Best Integration for Enterprise Data Warehousing. We chose Snowflake because its native Smart Ingest integration with Iterable enables enterprise teams to activate warehouse data directly in campaigns without complex data pipelines. |
| Amplitude | Starts at: $0 (Free tier), G2 Score: 4.5, Capterra Score: 4.6 | Best for Product Analytics That Inform Campaign Strategy. We chose Amplitude because it reveals what users do inside your product after they engage with Iterable campaigns, enabling behavioral targeting that marketing-only data can't provide. |
| Survicate | Starts at: $49/mo, G2 Score: 4.6, Capterra Score: 4.6 | Best for Customer Feedback & Profile Enrichment. We chose Survicate because it captures zero-party data through surveys and automatically syncs responses to Iterable user profiles for immediate segmentation and personalization. |
| Census | Starts at: $4,200/yr, G2 Score: 4.5, Capterra Score: N/A | Best for Warehouse-Native Data Activation. We chose Census because it is widely recognized as an early leader in the Reverse ETL category, enabling marketers to sync any data from their warehouse directly into Iterable without engineering support. |
What is Iterable?

Iterable is a cross-channel marketing automation platform designed for B2C and product-led companies. Built around a unified customer data model, it enables marketers to orchestrate personalized campaigns across email, SMS, push notifications, in-app messages, and more from a single interface.
Its key features include:
- Studio: A visual, drag-and-drop journey builder for creating multi-step automation workflows without coding
- Advanced Segmentation: Dynamic audience lists that update in real-time based on user behavior and attributes, plus AI-powered Brand Affinity scoring
- Cross-Channel Messaging: Unified campaign management for email, SMS, mobile push, web push, in-app messages, and direct mail via partner integrations
- Content & Personalization: Dynamic content, reusable templates and snippets, product catalogs, and real-time data feeds
- Iterable AI Suite: Predictive Goals, Send Time Optimization, Brand Affinity, and Explainable AI for campaign optimization
- Experiments: A/B and multivariate testing with AI-powered copy suggestions
- Data Management: Flexible API, Smart Ingest for warehouse connections, and the Identity Toolkit for unified customer profiles
Iterable's strength lies in how these features work together. When a customer interacts with your brand, their data flows into a unified profile that powers personalization across every channel. The AI layer analyzes engagement patterns to predict optimal send times and identify customer sentiment, while the visual journey builder lets marketers create advanced automation without engineering support.
However, Iterable is primarily a marketing execution platform. It excels at orchestrating campaigns and personalizing messages based on the data it has access to.
For specialized needs like deep product analytics, enterprise data warehousing, email list hygiene, or activating data from external sources, you'll likely want to extend Iterable with purpose-built tools.
How We Curated Our List of Iterable Integrations
After testing Iterable and researching the broader marketing technology landscape, we identified specific use cases where marketers often need capabilities beyond what Iterable provides natively. While Iterable is excellent for campaign orchestration and cross-channel messaging, businesses frequently need additional tools for:
- Ensuring email lists stay clean and deliverable over time
- Unifying customer data from dozens of sources before it reaches Iterable
- Understanding in-product user behavior that happens after campaign engagement
- Collecting explicit customer preferences and feedback to enrich profiles
- Activating data from data warehouses (note: Iterable's Smart Ingest now provides native warehouse connectivity, though third-party tools may offer additional flexibility for complex use cases)
- Storing and analyzing marketing data at unlimited scale
Each tool on this list addresses one of these specific needs. Some integrate directly with Iterable to extend its capabilities, while others work alongside it as part of a complete marketing data stack.
❗DISCLAIMER: We aren't covering every tool that works with Iterable! Our focus is on highlighting the best options for specific use cases that extend Iterable's native capabilities. The goal is to help you build the right tech stack for your needs.
1. mailfloss — Best for Automated Email List Hygiene & Deliverability

mailfloss is an automated email verification and list hygiene platform designed specifically for e-commerce and direct-to-consumer (D2C) brands that need to keep their email lists clean without manual intervention.
While Iterable excels at orchestrating email campaigns, it relies on the quality of the data in your system. Invalid email addresses, typos, and degraded contacts can harm your sender reputation and tank deliverability, meaning your carefully crafted Iterable campaigns never reach the inbox.
Since Iterable primarily serves B2C and product-led companies, mailfloss is a natural fit for the Iterable audience. E-commerce businesses collecting emails through signups, coupons, and paid advertising campaigns face unique verification challenges that enterprise-focused tools don't address well.
mailfloss addresses this gap with its key features:
- Automated Daily Cleaning: Connects to your email platform and automatically scans new contacts added each day
- Real-Time Verification (Instafloss): Validates email addresses at the point of capture before they enter your database, preventing wasted ad spend when users sign up with typos
- Automatic Typo Correction: Detects and fixes common misspellings in email domains like Gmail, Yahoo, and Hotmail, recovering 80-90% of mistyped addresses
- Deep Clean Technology: Goes beyond basic syntax validation and server pinging with proprietary verification tests for more thorough results
- Customizable Cleaning Rules: Choose from Normal, Aggressive, or Custom verification settings based on your risk tolerance
- 40 Native ESP Integrations: Connects directly with major email platforms without requiring Zapier or technical setup
For Iterable users, mailfloss serves as the first line of defense for email deliverability. Clean lists mean fewer bounces, better sender reputation, and higher inbox placement rates for your cross-channel campaigns.
Why Choose mailfloss to Complement Your Iterable Campaigns
While Iterable provides the infrastructure for sending emails, it offers only basic format validation rather than comprehensive list hygiene. mailfloss fills this gap with set-and-forget automation designed for e-commerce marketers who don't have dedicated email deliverability teams.
Automated Daily Cleanup: Set It and Forget It
mailfloss' core value proposition is complete automation. After a one-time setup that takes about 60 seconds, the platform connects to your email system and automatically identifies invalid, fake, and harmful email addresses. No developers needed and no more cumbersome spreadsheet exports.

The platform offers three verification frequencies:
- Instafloss: Real-time verification for new emails as they're added
- Autofloss: Daily cleaning of newly added contacts
- Decay Protection: Monthly deep-cleaning to catch emails that have become invalid over time
This is particularly valuable for e-commerce and D2C businesses using Iterable to manage large subscriber bases. Email lists naturally decay at 2-3% per month as people change jobs, abandon addresses, or switch providers. Without automated cleaning, your deliverability gradually degrades, affecting the performance of every campaign you send through Iterable.
⚡ mailfloss in Action: You're an e-commerce brand running paid ads to collect email signups for a discount code. Six months later, you notice your open rates declining. With mailfloss' Decay Protection running monthly, invalid addresses are automatically identified and removed before they accumulate enough to damage your sender reputation. Your Iterable campaigns continue reaching real inboxes, and your ad spend translates to actual customers.
Automatic Typo Correction: Recover Lost Leads from Paid Ads
One of mailfloss' most valuable features for e-commerce businesses is its automatic typo correction capability. The platform detects common misspellings in popular email domains (like "gmial.com" or "yaho.com") and automatically corrects them, recovering 80-90% of mistyped addresses.

This is especially powerful for businesses running paid advertising campaigns. When someone clicks through from a Facebook or Google ad to claim a coupon code, they often rush through the signup form on their mobile device. Typos are inevitable, and without correction, that customer never receives their coupon and your ad spend is wasted.
The correction only applies to the domain portion of the email (after the "@" symbol) to maintain data integrity, and each corrected address is re-verified before any action is taken. With each saved subscriber potentially worth around $8 in lifetime value, this feature can quickly pay for itself.
Customizable Actions: Control What Happens to Bad Emails
mailfloss provides granular control over what happens when invalid emails are detected. You can configure the platform to automatically:
- Unsubscribe invalid contacts from your lists
- Delete contacts entirely
- Tag contacts for manual review
- Update custom fields to track why emails were flagged
This flexibility matters for Iterable users because different situations call for different approaches. A hard bounce (nonexistent address) might warrant immediate deletion, while a "risky" email might deserve manual review before removal.
You can adjust your verification strictness based on your specific situation, being more aggressive if you're facing bounce rate warnings from your ESP, or using standard settings for typical lead generation campaigns.
🏅 NOTE: We also evaluated alternatives like ZeroBounce and NeverBounce. ZeroBounce offers additional deliverability tools including inbox placement testing and blacklist monitoring, making it well-suited for enterprise teams with dedicated email deliverability staff. NeverBounce offers fast bulk verification speeds. We chose mailfloss for this list because its set-and-forget automation and e-commerce focus align best with the needs of Iterable's B2C audience, most of whom don't have dedicated deliverability experts on staff. mailfloss also offers a genuine 7-day free trial with full platform access, while ZeroBounce provides 100 free credits monthly and NeverBounce offers just 10 free credits upon registration.
mailfloss Pricing
mailfloss offers three subscription tiers based on monthly verification volume:
- Lite Plan: $29/month for 10,000 credits, includes automatic daily cleanup, decay protection, and API access. Best for small businesses.
- Business Plan: $59/month for 25,000 credits, adds real-time verification, automatic typo correction, and up to 10 ESP integrations. Best for e-commerce and growing teams.
- Pro Plan: $209/month for 125,000 credits, includes unlimited integrations, priority support, and discounted prepaid credits. Best for high-volume operations.

Source: mailfloss
mailfloss is the only service in the email verification space that offers a true free trial with full platform access, allowing you to test all features before committing. The trial comes with a 30-day money-back guarantee.
Who Should Use mailfloss?
Choose mailfloss if:
- You're an e-commerce or D2C brand using Iterable and need to protect your sender reputation with automated list hygiene that works in the background without requiring a dedicated deliverability team
- You collect email addresses through paid advertising campaigns (Facebook, Google, etc.) and want to catch typos at the point of capture before losing customers who never receive their welcome offers or discount codes
- You want a set-and-forget solution that integrates directly with your ESP without requiring Zapier, technical setup, or ongoing manual intervention
Want to ensure your Iterable campaigns actually reach the inbox? Start your free mailfloss trial and automate your email list hygiene today.
2. Segment — Best Integration for Unified Customer Data Infrastructure

Segment is a Customer Data Platform (CDP) that serves as the connective layer between your entire tech stack and Iterable. Rather than competing with Iterable's marketing capabilities, Segment acts as the data foundation, collecting customer interactions from every touchpoint and creating unified "golden profiles" that can power Iterable personalization.
Its key capabilities include:
- Unified Customer Profiles: Identity resolution that stitches together customer interactions from disparate sources into a single profile
- 700+ Pre-Built Integrations: Bidirectional connections with Iterable and hundreds of other tools, enabling "write once, send anywhere" data collection
- Real-Time Event Streaming: Fast data processing for campaign triggers
- CustomerAI Predictive Traits: Out-of-the-box propensity models for purchase likelihood, churn risk, and customer lifetime value
- Data Governance via Protocols: Centralized tracking plans that validate incoming data against defined schemas
For Iterable users, Segment can enhance personalization by feeding richer, more complete customer data than Iterable might collect on its own.
Why Choose Segment to Extend Iterable's Data Capabilities
Segment stands out as the integration layer for Iterable in several key ways:
1. Dramatically Broader Data Collection
While Iterable tracks email, SMS, push, and in-app engagement, Segment extends your data collection to every customer touchpoint: website behavior, mobile app events, server-side events, and cloud sources like Salesforce, Stripe, and Zendesk.
For Iterable campaigns, this means personalization can incorporate signals Iterable would never see natively, such as browsing behavior, support ticket history, or subscription billing status.
2. Identity Resolution Across Devices
Segment's identity resolution engine maintains a persistent identity graph that merges interactions from different devices into a single profile. A customer might browse anonymously on desktop, sign up via mobile, and purchase through your app.
With proper implementation, Segment helps Iterable campaigns target the unified customer rather than treating them as separate anonymous users.

Source: Segment
3. Self-Service Audience Building
Segment's Linked Audiences feature enables marketers to build segments directly on warehouse data using a visual interface, then sync those segments to Iterable automatically. This reduces the bottleneck where marketing waits for data engineering to build custom segments.
🏅 NOTE: We also evaluated mParticle and ActionIQ. mParticle offers strong mobile-first data collection and is preferred by teams with complex app tracking requirements. ActionIQ positions itself for enterprise orchestration use cases. Segment offers an extensive integration ecosystem (700+ connections) and strong bidirectional integration with Iterable.
Segment Pricing
Segment uses usage-based pricing centered on Monthly Tracked Users (MTUs):
- Free (Connections): Permanent free tier with basic data collection and routing
- Business (Connections): Custom pricing for sources, destinations, functions, and reverse ETL
- Customer Data Platform: Adds Unify (identity resolution), Engage (audiences), and CustomerAI
Pricing varies based on data volume and feature requirements. Contact Segment for specific quotes.

Source: Segment
Who Should Use Segment?
Choose Segment if:
- You need to unify customer data from many sources (websites, apps, CRMs, support tools) before it reaches Iterable for personalization
- Your marketing team wants self-serve access to customer segments without submitting engineering tickets
- You're building a data warehouse strategy and want bidirectional flow between your warehouse and Iterable
3. Snowflake — Best Integration for Enterprise Data Warehousing

Snowflake is a cloud-native data platform that enables Iterable users to consolidate all their marketing performance data, customer behavioral data, and business intelligence into a single, highly scalable analytical environment. Its native integration with Iterable, including the Smart Ingest feature (co-developed by Iterable and Hightouch), reduces traditional friction when moving data between systems.
Key capabilities include:
- Secure Data Sharing with Iterable: Access Iterable user profiles, Brand Affinity scores, and campaign metrics directly in Snowflake without data copying
- Smart Ingest Integration: Sync customer data from your warehouse directly into Iterable profiles in near real-time
- High Concurrency Support: Multiple teams can query the same data simultaneously with minimal performance impact
- Snowpark for ML: Build custom machine learning models directly inside Snowflake using Python, Java, or Scala
- Time Travel: Access historical data states for up to 90 days
Why Choose Snowflake as Your Iterable Data Warehouse
Snowflake stands out for Iterable users in several ways:
1. Unified Data Foundation
Iterable's native analytics focus on engagement data within its platform. Snowflake enables joining Iterable campaign data with product analytics, transaction data, and support interactions for analysis that would be difficult within Iterable alone.
2. Custom Machine Learning
While Iterable offers Brand Affinity and Predictive Goals, Snowflake's Snowpark enables entirely custom ML models using your complete customer data. Build churn prediction that incorporates purchase frequency, support patterns, and competitive signals, then sync those scores back to Iterable via Smart Ingest.
3. Secure Data Collaboration
Snowflake's data sharing enables sharing live data with agencies or partners without copying or exposing raw data, creating opportunities for advanced collaborations.

Source: Snowflake
Snowflake Pricing
Snowflake operates on consumption-based pricing:
- Compute: Billed per-second based on virtual warehouse size ($2-4+ per credit)
- Storage: ~$23-40/TB per month including compression
- Editions: Standard, Enterprise, Business Critical, and Virtual Private (increasing security and features)
A 30-day free trial with $400 in credits is available.

Source: Snowflake
Who Should Use Snowflake?
Choose Snowflake if:
- Your data analysis needs have outgrown Iterable's native reporting and you need to join campaign data with product, revenue, and support data
- Your data science team wants to build custom predictive models that feed directly into Iterable campaigns
- You require enterprise-grade compliance (SOC 2, HIPAA, PCI DSS) and multi-cloud flexibility
4. Amplitude — Best for Product Analytics That Inform Campaign Strategy

Amplitude is a digital analytics platform that reveals what users do inside your product after they engage with Iterable campaigns. While Iterable tells you how campaigns perform (opens, clicks, conversions), Amplitude shows the complete picture of in-product behavior that precedes and follows those interactions.
Key capabilities include:
- Behavioral Cohort Analysis: Segment users based on actual product behaviors, then sync to Iterable for targeting
- User Journey Visualization: Pathfinder creates visual diagrams showing sequences of events users perform
- Funnel Analysis with Drop-off Investigation: Identify where users abandon and analyze what they did instead
- Retention Analysis: Measure how often users return after campaign engagement
- Free Tier: 50,000 Monthly Tracked Users with core analytics features
Why Choose Amplitude to Inform Iterable Campaigns
Amplitude complements Iterable in several important ways:
1. Deep Behavioral Understanding
Iterable's analytics answer "how did my campaign perform?" Amplitude answers "why did certain users convert while others didn't?" Track every feature interaction and page view to optimize not just campaigns but the entire post-click experience.
2. Bidirectional Integration
Amplitude automatically ingests Iterable campaign metrics, and you can send behavioral cohorts back to Iterable for targeting. Discover that users who engage with Feature X have 3x higher retention, then target similar users with campaigns promoting that feature.
3. Generous Free Tier
Unlike many analytics tools, Amplitude's free plan includes meaningful functionality: 50K MTUs, core analytics, segmentation, and session replay. This makes it accessible for teams that want to validate the integration value before committing a budget.

Source: Amplitude
🏅 NOTE: We also evaluated Mixpanel and Heap. Mixpanel offers competitive product analytics with strong event tracking. Heap provides automatic event capture that reduces implementation burden. Amplitude offers a generous free tier and bidirectional Iterable integration for teams needing behavioral analytics.
Amplitude Pricing
- Starter (Free): 50K MTUs, 10M events, core analytics, session replay
- Plus: Starting at $49/month, scales up to 300K MTUs, unlimited charts, 2-year retention, behavioral cohorts
- Growth & Enterprise: Custom pricing for advanced features like predictive audiences and cross-product analysis

Source: Amplitude
Who Should Use Amplitude?
Choose Amplitude if:
- You need to understand the complete user journey beyond campaign clicks
- You're pursuing product-led growth and need to identify which features correlate with user success
- Budget constraints require a robust free option that still provides meaningful analytics
5. Survicate — Best for Customer Feedback & Profile Enrichment

Survicate is a customer feedback platform that captures zero-party data through surveys and automatically syncs responses to Iterable user profiles. While Iterable primarily tracks behavioral data (what users do), Survicate captures stated preference data (what users think and feel), enabling a more complete personalization strategy.
Key capabilities include:
- Multi-Channel Survey Distribution: Deploy via email, website, in-app, and mobile
- Native Iterable Integration: Survey responses automatically populate custom fields on user profiles
- AI-Powered Insights Hub: Automatic categorization, sentiment detection, and insights surfacing
- 400+ Templates: Pre-built surveys for NPS, CSAT, CES, and product feedback
- Affordable Entry Point: Growth plan starts at $49/month
Why Choose Survicate to Enrich Iterable Profiles
Survicate fills a specific gap in the Iterable workflow:
1. Zero-Party Data Collection
Iterable primarily tracks behavioral signals, though it can store explicit preferences via forms and APIs. Survicate makes it easy to capture what customers explicitly think, feel, or prefer.
When a customer indicates they're a "Detractor" (NPS 0-6) or states a preference for a product category, that response can automatically update their Iterable profile as a custom field, enabling immediate segmentation.
2. AI-Powered Analysis
Survicate's Insights Hub automatically categorizes open-ended responses, assigns sentiment, and surfaces insights without manual reading. This scales feedback analysis proportionally with response volume.
3. Contextual Survey Deployment
Trigger surveys at critical journey moments: post-purchase, after feature adoption, on exit intent. This contextual deployment can yield more actionable data than batch-distributed surveys.
Survicate Pricing
Survicate offers tiered pricing based on response volume:
- Free: 25 responses/month, unlimited surveys
- Growth: Starting at $49/month for 100 responses, unlimited surveys, AI sentiment analysis
- Pro: Starting at $299/month for advanced targeting and CRM integrations

Source: Survicate
Who Should Use Survicate?
Choose Survicate if:
- You need to capture customer sentiment and immediately activate it in Iterable campaigns
- Your team lacks bandwidth to manually analyze survey responses
- Your budget doesn't accommodate enterprise feedback platforms but you still need advanced capabilities
6. Census — Best for Warehouse-Native Data Activation

Census is a data activation and Reverse ETL platform that enables marketers to sync complete customer data from their data warehouse directly into Iterable. Rather than replacing Iterable, Census bridges the gap between rich warehouse data and marketing execution.
Key capabilities include:
- Composable CDP Architecture: Treat your warehouse as the single source of truth without creating another data silo
- Live Syncs: Sub-second latency for real-time data activation
- 200+ Destinations: Pre-built connectors including Iterable for user profiles, lists, and events
- Audience Hub: Visual, no-code interface for marketers to build segments on warehouse data
- Enterprise Governance: SOC 2 Type 2, GDPR, HIPAA compliance; data never stored by Census
Why Choose Census for Iterable Data Activation
Census stands out for warehouse-centric organizations:
1. Activate Complete Warehouse Data
Most data you can query in your warehouse (product usage, transactions, support interactions, ML model scores) can sync to Iterable without rebuilding pipelines. Your warehouse remains the source of truth.
2. Self-Service Audience Building
Census's Audience Hub enables marketers to build segments directly on warehouse data without SQL, then sync automatically to Iterable. This reduces the bottleneck where marketing waits for data engineering.
3. Real-Time Activation
Census's Live Syncs can activate warehouse data with sub-second latency, enabling Iterable campaigns that respond immediately to user behavior tracked in the warehouse.
Census Pricing
Census offers tiered pricing based on destinations and sync frequency:
- Free: 1 destination, 2 syncs, daily frequency
- Professional: $4,200/year for 2 destinations, 15-minute frequency
- Enterprise: Custom pricing for Audience Hub, real-time syncs, unlimited workspaces

Source: Census
Who Should Use Census?
Choose Census if:
- Your data warehouse is your single source of truth and you want to activate that data in Iterable
- Marketing frequently waits on engineering to push new fields or segments into Iterable (Note: Iterable's Smart Ingest now provides some native warehouse connectivity, but Census may offer additional flexibility for complex use cases)
- You need to sync complex data (ML scores, product usage) that requires transformation before reaching Iterable
The Final Verdict
While Iterable excels as a cross-channel marketing automation platform, building a complete marketing data stack often requires specialized tools for specific functions. Based on our research, here are the best tools to extend your Iterable implementation:
- mailfloss for automated email list hygiene that protects your sender reputation and helps campaigns reach the inbox, especially suited for e-commerce and D2C brands
- Segment for unified customer data infrastructure that feeds richer profiles into Iterable
- Snowflake for enterprise data warehousing with native Iterable integration via Smart Ingest
- Amplitude for product analytics that reveal post-campaign user behavior
- Survicate for customer feedback that enriches Iterable profiles with zero-party data
- Census for warehouse-native data activation without building custom pipelines
Remember, these tools aren't replacements for Iterable; they're extensions that make your Iterable investment more powerful. The right combination depends on your specific gaps: if deliverability is your challenge, start with mailfloss; if data unification is the bottleneck, evaluate Segment or Census; if you need deeper behavioral insights, Amplitude fills that gap.
Ready to ensure your Iterable campaigns actually reach the inbox? Start your free mailfloss trial and automate your email list hygiene today.
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