If you’re looking for a Wishpond email verifier, look no further because mailfloss has you covered with our Wishpond integration. Email verification for Wishpond is important mainly for three important reasons, all related to maximizing your email ROI and profits. email verification helps you get your emails delivered to more real people because it increases […]
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If you’re using mailfloss for Wishpond email verification, you have five options at your disposal. Before explaining the five options, make sure you have properly connected Wishpond to mailfloss. You only need to do this once and from then on mailfloss will be able to automatically perform email verification for the connected Wishpond account. Here’s a screenshot of the […]
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Getting started cleaning your email lists with Wishpond is easy with mailfloss. Once Wishpond is connected, you can let mailfloss automatically clean your emails lists with Wishpond going forward. Here’s how to do that. Step 1. Visit the integrations page Visit the integrations page by clicking on “Integrations” in the left […]
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How to optimize emails for mobile, you ask? Well have no fear, we answer that question in this article :) We detail in 7 steps exactly how to optimize emails for mobile and why it's important. Since mobile email checking has surpassed desktop in many cases, you'll want to ensure your emails are optimized or risk annoying your subscribers on their mobile devices.
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Contrary to popular belief, email marketing is not dead. Far from it, in fact.
With so many new marketing strategies floating around today, it is easy for marketers to get swept away and forget about email marketing.
Don’t be one of those marketers.
Discounting the power of email marketing is a mistake.
According to Campaign Monitor, email marketing drives $44 in revenue for every dollar spent.
Something you should do, however, is re-evaluate your approach toward email marketing in order to drive user interaction and engagement.
One of the most important steps you can take to drive user interaction and engagement is to optimize your emails for mobile.
When was the last time you visited a website on your mobile device?
Just thinking about it can be frustrating and make your eyes hurt.
From the tiny links and buttons to the small text boxes that make you feel as if you have sausage fingers, it’s not surprising that many readers abandon the site.
Mobile optimization for websites has been accepted as an essential step in the website creation process.
It’s time for the mobile optimization of emails to be treated in the same manner. Many companies agree:
However, although many companies are beginning to realize the importance of email marketing optimization, they are having trouble getting the job done:
If companies are going to keep up with today’s consumer, something has to give.
People are busy and they are increasingly impatient. Today’s consumer expectations are high when it comes to user experience. To meet and exceed those expectations, emails coming from your brand should always be optimized for mobile users.
Sending emails that are optimized for the mobile user experience is an increasingly important part of meeting consumer expectations.
For websites and emails alike, the main motivator for optimizing for mobile is to reduce friction. When customers have to work harder than necessary to get something, they feel friction. Friction makes customers want to avoid the experience – and your brand.
Understanding how consumers read their emails can uncover insights that result in better decision-making for your email marketing campaigns.
For example, on what type of device are consumers reading emails?
Email open rate on mobile devices has increased exponentially since 2011, growing more than 100%. In fact, today 61.9% of all emails are now opened and read on mobile devices.
As the rate of desktop opens steadily declines, marketing campaigns must focus on strategies that display and interact with users effectively on mobile devices.
You can probably imagine what consumers do when they receive an email that isn't optimized for their mobile device.
They delete it. In fact, 80% delete the email immediately!
To avoid that type of scenario, 7 simple steps can help your brand avoid such a catastrophe.
For this to happen, it’s all about the subject line and what’s called the pre-header text. This is where the consumer makes the critical decision of whether the email is worth the opening click.
The subject line is that line amid the long list of emails readers receive each hour. The subject line must be short, succinct, and enticing. But too many marketers stop there.
The pre-header text, that first line of email copy that is visible and serves as a preview, deserves an equal amount of attention. Those precious few extra characters provide your brand with an opportunity to entice the reader toward that opening click.
While pre-header text is also important for desktop emails, it is especially important for mobile email marketing because time is typically in shorter supply for mobile users.
They are mobile after all, right?
Pre-header text varies depending on the reader’s email server and the device being used. So it’s especially important to split-test and customize pre-header text for different segments of your target audience.
A few things to keep in mind as you design your pre-header text:
Space. When you combine the subject line with your pre-header to form one connected message, you gain a bit more space to put some context around your message.
According to Litmus, you have the following number of characters to play with for each of the following devices:
Personalization. A customized approach that includes the reader’s name is always a good idea when it comes to email marketing and it’s no different when it comes to the subject line and pre-header text.
Who are your emails coming from?
Did you know that 68% of Americans base their decision to open an email on who is sending it to them?
The “From” field is displayed prominently when a reader sees an email. In fact, on mobile devices, it’s probably the most noticeable element of an email campaign. Larger and bolder text allows a scrolling reader to easily discern who is sending the email.
To optimize this part of your mobile strategy, let the audience expectation guide you.
Consider this question: Who do they expect to send this email?
It’s also important to consider how many characters make sense. The magic number seems to be 23 and under in order to have the entire “From” field clearly displayed.
In 2006, eye tracking research by the Norman Nielsen Group discovered that people scan phone screens in the shape of the letter F.
According to the research:
Do the work for your readers.
Don't force them to exert extra effort. Instead of taking the chance that readers will miss some important information, prioritize your messaging and format it according to what this research tells us:
Optimize your email content for the F-pattern since that is how people will read it:
When was the last time you measured your buttons?
Strange but an important question.
According to a recent MIT study, to accommodate a tap from the average adult index finger, your buttons need to be at least 45 x 45px in size.
Large buttons, especially for calls to action, can be the difference between someone clicking through and someone closing and forgetting the email.
It’s also important to:
The brain processes images faster than it processes text. 60,000 times faster, in fact.
Since that was all text, your brain might need an extra moment to process that shocking statistic.
With so many images being used, it’s important to ensure that those images translate appropriately to the smaller screen of the mobile device.
Infographics in particular that combine images and text can contain text that will be too small to read on mobile. Are you squinting yet?
If you're going to use a template from your service provider, ensure that it is responsive.
A responsive email template is designed to automatically adjust to fit the screen on which it’s being viewed. As a result, your email will appear the way you intended whether it’s being opened on a smartphone or a tablet.
Mobile-responsive design can look great but can present problems when it comes to user experience.
Device detection can solve this problem. With device detection, the email can essentially detect which device is about to be used and adapt to deploy the optimal email presentation.
With device detection, you gain insight into how customers are consuming your content. This enables you to optimize the email experience to reduce friction and lead them through the most seamless buyer’s journey possible.
For example:
When was the last time you sent yourself one of your company’s emails?
The designer of your emails is likely working at a desktop computer. It can be difficult to think about the mobile experience while sitting in front of the large desktop screen.
To get a good feel for how responsive the email will be on a mobile device, pull it up on an iPhone, Android, or tablet. Better yet, pull it up on any mobile device that you can get your hands on.
Test out the links. Scroll up and down to see how the user experience is.
Viewing your email on the small screen of a mobile device prior to sending it out to your customers will enable you to identify and address problems with the user experience that might go undetected on a desktop screen.
Put yourself in the shoes of your readers.
Now, be honest. Is this the best you can do?
Once you reach the final step, you are still not done. The optimization process is iterative. You can always find ways to improve.
Technology is evolving at lightning speed. Prepare for anything and stay on top of any emerging trends. This will ensure communication between your brand and your current and potential customers is as meaningful as possible.
An effectively optimized email for mobile will drive up your open rates. It will improve customer engagement and convert sales.
Whether you’re experiencing a surge in traffic from mobile visitors or proactively working to improve the user experience of your prospects and customers, spending time on mobile optimization is always time well spent.
If you’re looking for a Sendpulse email verifier, look no further because mailfloss has you covered with our Sendpulse integration. Email verification for Sendpulse is important mainly for three important reasons, all related to maximizing your email ROI and profits. email verification helps you get your emails delivered to more real people because it increases […]
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If you’re using mailfloss for Sendpulse email verification, you have five options at your disposal. Before explaining the five options, make sure you have properly connected Sendpulse to mailfloss. You only need to do this once and from then on mailfloss will be able to automatically perform email verification for the connected Sendpulse account. Here’s a screenshot of the […]
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Getting started cleaning your email lists with Sendpulse is easy with mailfloss. Once Sendpulse is connected, you can let mailfloss automatically clean your emails lists with Sendpulse going forward. Here’s how to do that. Step 1. Visit the integrations page Visit the integrations page by clicking on “Integrations” in the left […]
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This guide explains 5 of our favourite email marketing tactics for campaign success. Use this guide as a reference to help you take your email marketing campaigns to the next level. We'll show you which email marketing tactics are most effective, how to implement them into your own campaigns, and which brands are using the tactic effectively.
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So, you’ve started using email marketing. You’re putting your heart and soul into it and going your best to send out amazing emails one after the other. And yet your open rates and conversions just can’t seem to increase.
Hey, hey, hey, we know this can be frustrating, but banging your head against the wall (or the sofa) won’t take you anywhere.
What you need to ask yourself is, which parts of your email strategy are falling short and how can you improve them?
Because the truth is that your copywriting might be on-point, your offer might be irresistible, and your email design might be flawless. But use the wrong subject line or sender name, and people will scroll past your email without even thinking twice.
In today’s article, we bring you five email marketing strategies that have the potential to boost your results more than you can imagine. Read on!
Did you know that, since 2011, email open rates from mobile devices have grown by more than 100%?
We all take our phones everywhere we go. And we all check them constantly throughout the day. And for brands like yours, that means one thing: there’s no way you can’t optimize your emails for mobile devices.
Not doing so means that each subscriber who checks their inbox on their phone will open a poorly-formatted email. And chances are that they’ll click off it without even starting to read your message.
So, how can you make sure your emails are mobile-friendly?
Subject lines might seem like a trivial component of your email marketing strategy, but trust us when we say that they aren’t.
Make them compelling and enticing, and people won’t resist opening your emails. Make them boring and unoriginal, and people won’t even notice you. In other words, subject lines can make or break your CTR.
There’s a series of best practices you should follow while crafting lines, and we’ll get to them soon. But for now, you need to keep in mind that making a subject line too long means it won’t show up in its entirety. And it won’t have the impact you wanted it to have.
To keep it safe, follow Nasty Gal’s example and never go over 40 characters:
How many times have you opened an email and thought, “This is way too much text, I don’t have time to read it”?
That’s not what you want your subscribers to think when they open your emails but, thankfully, this issue is quite easy to avoid.
Keep your copywriting straight to the point. Use a large font size (at least 13 pixels), and use white space to your advantage. Your emails will be a lot more readable on smaller screens.
Many people check their email during their quick breaks from work or classes. And chances are they’ll skim through your message instead of reading it from beginning to end.
In other words, unless you place your CTA strategically, your subscribers can easily miss it. Translation: your efforts when creating the email will have been in vain.
Just like mindbodygreen did, place your CTA near the top of the email. Make sure there is some contrast between the button and the background and do not use images as CTAs:
You might think you’re doing everything right but you’ll never be 100% sure unless you actually run some tests.
Before you click “send” on an email campaign, use a tool like Litmus or Email on Acid and test the email across several devices. This guarantees that all your subscribers receive a well-formatted email, no matter what phone they own.
Remember when we mentioned how important subject lines are?
Well, there’s more to think about when creating them than how long or short they are. If there’s one thing they need to be it is click-worthy. And ensuring yours are is as simple as using your creativity and following a few essential tips:
FOMO is a real thing and you should always use it to your advantage when planning out your digital marketing strategy.
No one likes to feel left out. So if you put a deadline on your offer, people will feel a lot more inclined to open your email. As such, don’t be afraid to use words like “now”, “never, “last chance” or “only”, like Scarlett did, in your subject line. Your open rates might just go up by 22%!
Each and every email you send to your subscribers has (or should have) a specific goal. And being straightforward about it in your subject lines can be a smart idea.
You need to make their click worth it, of course. A simple “Buy our products” or “Come to our event” won’t cut it.
Superga, for example, could have used the “Shop sale from $15 now” alone as their subject line. But instead, they chose to add actionable copy as well, and it made it even more appealing:
Including numbers in your subject lines will make them stand out in your subscribers’ inboxes. And they’ll allow you to give some extra information about your message.
The most important thing is using the right number for different types of subject lines.
If you’re sending out a step-by-step email, for example, you want to use a low number. Otherwise, people will assume you’re asking for too much of their time, and they won’t even bother reading. If, on the other hand, you’re asking people to join a community or an event, the higher the number is, the better.
When you ask a question in your subject line, you make people think about whatever subject you’re referring to. And if the question is good enough, you’ll make them so curious that they’ll have no choice but to open your email.
Take a look at this subject line by Neville A Mehra, for instance. It gets you thinking, doesn’t it?
Nowadays, most email marketing tools have A/B testing as one of their essential features and it is certainly one you should never ignore.
Conducting this type of test will help you make better decisions in your strategy. You’ll have actual data to back up your decisions, instead of going with your instinct and hoping for the best.
The big question when it comes to A/B testing is, which components of the email should you test?
While there’s no unique right answer to this question, a few elements to consider would be:
When running your A/B tests, remember to set a specific goal for the campaign (otherwise, how will you know which of your hypothesis works best?), to use the right sample size (otherwise, your results won’t be statistically significant) and to test one single element at a time (otherwise, you won’t know which change made a difference).
Personalization in email marketing is nothing new.
We’ve all gotten emails that include our name or our location and, let’s be honest, it’s not that impressive anymore.
However, that doesn’t mean you should give up on personalizing your emails altogether. On the contrary, it means that you need to make sure your personalization is unique and creative like these three brands did:
JetBlue’s personalization idea is as original as it gets: celebrating their one-year anniversary with each of their subscribers. This is a great way of showing people how much they value the relationships they have with their clients. And, of course, it’s an efficient way to stand out even in the busiest of inboxes.
If you can afford to, send your subscribers a small discount on this special day, and they’ll be more than happy with you!
Netflix has countless shows and movies on its platform, and they know that can be a bit overwhelming for its users.
After all, who hasn’t spent waaay too long scrolling through Netflix looking for the absolute perfect show to watch?
Instead of seeing this a challenge and possibly reducing the size of its database, Netflix saw it as an opportunity. They started sending out regular custom emails with series and movie suggestions based on what the user typically watches.
This works for other types of content as well. Whether you create YouTube videos, blog posts, webinars, or ebooks, sending out suggestions can be valuable for those who are interested in your niche.
redBus is a website where people can book bus trips, which means they have data about where and when their users last traveled.
This represents a great opportunity to feed their platform with reviews and, ultimately, get even more people to use their website. After all, 91% of consumers aged 18 to 34 stated that positive reviews make them more likely to use a certain product or service.
No matter what service or product you sell, after someone completes a purchase, it’s always a good idea to ask for feedback. This is a unique way to personalize your email campaigns. It will provide you with valuable insights to take your brand to the next level.
How many emails do you get each day?
If you’re like the average person that number is around 121. And let’s face it, no one has time to go through all of those emails. That’s something you need to remember every single time you draft a new message: how can you stand out in such a crowded space?
One of the most effective ways is by adding some interactivity to your emails. Meaning that instead of sending never-ending walls of text, you mix things up a bit.
How, you may ask?
Playing games is always fun. Playing games when you can actually win a discount, a free trial, or a sample product…
Take Forever 21’s example. Not only are they creating a sense of urgency, but they’ve also created a quick game where people can get a mystery deal. In just a few clicks, people can get a discount on one of the most popular clothing brands out there. For their fans that’s more than worth it!
Adding video to your emails can boost your click rates by an outstanding 300%. Need we say more?!
Both videos and GIFs can make your emails a lot easier to consume. Once again, they prevent you from sending too much text at once. Plus, they allow you to present your products or services in a more unique way. And they’re generally a lot more fun for your subscribers.
Rockwear, for example, could have used two static images to introduce their new animal print leggings. However, they chose to use a simple GIF and it worked perfectly!
Who doesn’t love giving their opinion?
People want to be heard. And by asking them the right questions, not only can you increase your engagement rate, but you get important feedback. Use this feedback to innovative ideas that will help you take your business to a whole new level.
Now you should be familiar with five of the most important and effective email marketing tactics that you can use. Now it’s time to go over your current strategy and identify what could use some improvement. You’ll start seeing all the important metrics shoot up and you’ll never look back!
If you’re looking for an iContact email verifier, look no further because mailfloss has you covered with our iContact integration. Email verification for iContact is important mainly for three important reasons, all related to maximizing your email ROI and profits. email verification helps you get your emails delivered to more real people because it increases […]
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If you’re using mailfloss for iContact email verification, you have five options at your disposal. Before explaining the five options, make sure you have properly connected iContact to mailfloss. You only need to do this once and from then on mailfloss will be able to automatically perform email verification for the connected iContact account. Here’s a screenshot of the […]
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Getting started cleaning your email lists with iContact is easy with mailfloss. Once iContact is connected, you can let mailfloss automatically clean your emails lists with iContact going forward. Here’s how to do that. Step 1. Visit the integrations page Visit the integrations page by clicking on “Integrations” in the left […]
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In this interview mailfloss chats with Dave Simeonov from MailBakery about his involvement in the email design and email marketing space.
The post Making Your Emails Look Like a Microsite appeared first on mailfloss.
The friendlier the voice is, the lower entry barrier and higher buying chances. Subconsciously, we all want cool friends, right? What if the brands that we like are our friends as well?
At mailfloss we’re focused on helping email marketers get the most from their email marketing campaigns. We do this in a few different ways. First, we help email marketers improve their deliverability through the use of our email verification tool. Secondly, we work hard to educate email marketers on the various topics relating to running a successful email marketing campaign.
Today, mailfloss had the opportunity to chat with Dave Simeonov from MailBakery about his involvement in the email design and email marketing space.
Without further ado, let’s jump into the interview.
Hello and thank you for joining us today Dave. We really appreciate you taking the time to chat with our blog readers today about your 10 years of experience in the email design/marketing space. Let's kick off the interview by having you tell us what attracted you towards email in the first place? What draws you in about email marketing and design more than other marketing and design channels like content, social, or paid?
Hey, thanks for having me on your blog! I’m excited to do this interview so let’s get the ball rolling. My career started as a front-end developer back in 2008 when I was developing websites for two-three years until MailBakery came to life and needed more hands to code emails. I was curious why emails are mainly built with tables and how to make them work across the email clients. Back in the days, we did 5-6 screenshots by hand on most used email clients, while now we have an automated process which gets screenshots on 40 email clients in a few seconds. It always has been, and probably will be, all about testing, tinkering, and trying new stuff from mobile-responsive to interactive/kinetic emails.
You have an interesting blog post where you talk about trends to expect in 2020. You touched briefly on the intersection where user-generated content and email marketing meet. How have you seen user-generated content successfully integrated into an email campaign? Any leaders in this space we should be aware of?
Yeah, user-generated content (UGC) in emails is something that has been talked about for a while ago now. We've seen more and more companies adopt that strategy to enforce their brand loyalty and trust.
Including UGC in your emails increases the confidence and chances of your subscribers making a purchase. After all who doesn’t want to buy something that has been proven by other subscribers?
One of a few examples for UGC is having top-selling products in your email. After all, these product recommendations are generated on previous customer purchases.
Another example for UGC is having testimonials in your emails. Showcasing your prospective customers what it is like to have your products, is a great way to help prospects gain more courage to make a purchase.
In the age of social media, being on Facebook, Instagram, and Snapchat is a way to drive more sales. Your website alone, as a point of sale, is not enough.
Let's take Instagram for example. Many big brands use brand ambassadors or paid “influencers” on Instagram to use, showcase, or rate their products.
How do we use that in email? If you’re a brand that uses Instagram, look for followers that have tagged your product or service on the social platform. Then, use the images to create a visually appealing email campaign to showcase how some of your customers have used your brand.
You offer a wide range of email marketing services, but let's jump in and talk about some nitty gritty email campaign design details. You obviously believe in the importance of using email to create a first great brand impression. Can you tell us a little bit more about how you use email to create those great first impressions? From a design standpoint, what have you seen work? What have you seen fail?
Well, usually when we start to work with a client their emails are very plain and basic. They usually just place in their logo, add their brand colors, and use a very basic template from their ESP. And this is pretty normal because our clients are not developers - they are usually marketers or business owners. So they started from somewhere, with some very basic templates and at some point, they want to upgrade their game and make an impression with their emails.
What we do is we look deeply into our clients’ branding and review what they have done in the past in terms of email marketing. There’s usually a lot of room for improvement in terms of design.
For example, nowadays, websites are full-width. We see sections having background colors or images taking the whole width of our monitors. Old emails are usually boxed within a 600px container and are pretty boring. So we first look if their websites are using any modern design techniques and try to mimic them in the email. Also, does their website use icons or other graphic shapes that we can incorporate? Last but not least - do they use any custom fonts on their websites? Can we use that font in the emails (even on the small number of email clients that would support them)? These are all things we need to think about.
In the end, their emails kinda look like microsites, just shrunk down to the most relevant information needed for an effective email marketing campaign.
You mention on your blog that understanding mobile is increasingly important for email marketers. Why is this?
Absolutely. I can’t stress enough how important it is for your emails to work properly on mobile devices and to be easily clickable and readable.
With more than 40% of emails being opened on mobile devices, it's a must-have for brands to have mobile-optimized emails.
If not, it is very likely their email marketing efforts will fail (or underperform) due to undelivered, marked as spam, blocked, or unsubscribed emails.
With today's user attention span, we have no more than 2-3 seconds to impress the subscriber and stand out from the rest of the emails in their inbox. If your emails don't look right, you're definitely looking at lower success rates.
Can you tell us a little bit more about the intersection where design and mobile intersect? What are some of the biggest mistakes you see email marketers make when it comes to mobile delivery? What can marketers do to avoid making those mistakes?
I think one of the biggest mistakes marketers still continue to make is having the desktop layout of their email not optimized for mobile. Or, to put it in other words - no mobile layout. A four-column layout on a 600px email shrank down to 320px for a mobile device will never look good. Nobody wants to pinch and zoom-in on emails anymore. They will just close, delete or worst - unsubscribe from your emails.
We are often in a situation where we have to educate our customers about email design best practices. This is like our unofficial mission at MailBakery, not only to design and code emails but to educate our customers on how their emails can look and work better.
You mention on a blog post that "we must resist the temptation to bombard them (subscribers) with emails at every turn. Emails should be limited to weekly touches, maybe two if you have something really compelling to share." Why is email sending frequency such an important aspect of email marketing?
It’s very simple. If you flood subscribers’ inbox it’s very likely that you’ll get the opposite result of what you’re looking for.
I experienced this inbox bombardment myself a few years ago and I hated it so much. With my busy schedule, I rarely have time to look at all my emails and I had left them to fill my inbox until one weekend I went to check what’s going on.
One of my hobbies is electronic music production and I had stumbled on a site that offered a free e-book on a topic that was interesting to me. However, after downloading the content my inbox started to flood with their emails. I thought it would be just 2-3 emails after they realized I’m not interested, but I continued to receive 3-4 emails/week from them for many months.
My advice to email marketers is very simple - empathy. The inbox is personal and sensitive. Try imaging what it is being on the receiving end of the email. What’s their persona? Also, emails are more and more personalized; don’t send general emails like you receive brochures from the local markets.
In your experience, what are the three biggest mistakes businesses make with their email marketing campaigns?
Over the years I've seen a lot of changes with how companies approach the "voice" or "tone" of their emails. There seems to be a trend towards a more conversational tone. Do you notice this as well? What companies do you believe are doing a great job in terms of the voice they use in their email marketing campaigns?
Yeah, absolutely. The friendlier the voice is the lower entry barrier and higher buying chances. Subconsciously, we all want cool friends, right? What if the brands that we like are our friends as well?
I think that with easy access to the Internet nowadays, companies are trying to be closer to their customers - starting from the social networks and going to being the cool guys in the emails.
There’s probably a lot more brands, but three pop up in my head immediately when you mention “voice” and “tone”. These would be Mailchimp, Really Good Emails, and Morning Brew.
To give you an example of how cool the RGE team was, you can see what they did with their terms of use page on their previous website version - it was called “Legal Mumbo Jumbo”. When was the last time you read the TOS of a website? It’s usually pretty boring and too official. Well, RGE really breaks the ice and makes you smile and laugh. Instead of quoting stuff from their legal mumbo jumbo page, I’ll let you enjoy it yourself. And if you don’t smile or laugh at least once I’ll buy you a drink.
In your opinion how important is personalization within the world of email marketing? What are the most important parts of the email to personalize (i.e name, content, interest, etc)?
I think it is as equally important as having the emails optimized for mobile devices.
There’s a minimum level of personalization where you could just include your subscriber’s name in the intro of your email and subject line.
You can then take it to the next level by offering personalized content based on your subscriber’s interest.
Take Netflix and HBO’s emails - they always include your name, and the content of the email is specific to your interest. If you’ve watched “Finding Nemo” they would suggest you go and watch “Finding Dori” but not “Bad Boys or ”Lord of the rings”.
Another example is including products your subscribers have seen on your website but didn’t take any action on.
Let's say I saw some jeans and t-shirts on a website and I’m their client. I purchase the jeans but not the tee. In a follow-up email (which can be completely automated) I can be reminded about the tee. This offers a great opportunity for upselling and reminding customers about the products they have shown interest in.
Lastly, what email marketing strategies, technologies or trends do you see on the horizon that excite you the most?
Given the nature of my background, I’m more into the technical stuff. I’d love to see how the upcoming Dark Mode will get adopted and supported. Currently, like almost everything else in the email industry, it’s barely supported. Only a handful of email clients can switch to Dark Mode and like half of them can allow you to adjust your code so you can optimize the colors. Fingers crossed more email clients will start showing dark mode emails, and of course, the most important part will allow us, the developers, to fine-tune the dark side experience.
Thank you greatly for taking the time to chat with the mailfloss email marketing blog readers today Dave. We really appreciate you taking the time. To our audience, if you’d like to learn more about Dave and the work he does over at MailBakery, you can follow him on Twitter or head over to his website here.
If you’re looking for an Emma email verifier, look no further because mailfloss has you covered with our Emma integration. Email verification for Emma is important mainly for three important reasons, all related to maximizing your email ROI and profits. email verification helps you get your emails delivered to more real people because it increases […]
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Need Black Friday Subject Line Ideas? If so, you've come to the right place. Read this article on the best BFCM subject lines and how to incorporate them into your emails so your emails get opened during the big event.
The post The 15 Best Subject Lines for BFCM appeared first on mailfloss.
It’s that time of year again. Black Friday and Cyber Monday (“BFCM”) are almost upon us! As two of the biggest shopping days of the year, your online game better be on point. As this is the last big event before Christmas, this is a huge opportunity to make some serious dollars. Shoppers are filled up on turkey, browsing the Web, and on the lookout for bargains!
You know what it’s like, though. In the weeks leading up to Black Friday, your inbox is jam-packed with emails from everyone you've subscribed to. It’s difficult to even keep up, right? How many of those emails would you say you actually open?
I’m going to bet…not that many.
This is why as a business you need a strong BFCM subject line to get your customers to open your emails. This sets yourself apart from your competitors.
We’ve put together a list of 15 subject lines for BFCM that work exceptionally well.
Couple these with a strong marketing strategy and you are going to smash those sales this Black Friday!
Not to be too dramatic but your subject line is going to make or break you when it comes to getting your emails opened.
Think of it as a first impression. You only get one shot at it.
You have a brief opportunity for the reader to notice you and decide if it's worth their time to read what you have to say. When we are all receiving so.many.emails every day, you need to make yours stand out from the crowd.
It could ultimately decide whether you make a sale.
Could it get any more important than that?
Okay, so here’s the moment you’ve all been waiting for *drumroll please*…
15 subject lines for BFCM:
What do each of the above have in common?
They spark interest, urgency, and desire in the reader (even that one that’s seemingly an anomaly there at number 7 😉).
Each of these subject lines makes the reader think that there’s going to be goodies to be found inside. So they click to open. Even an email with the words “Happy Thanksgiving” or “The Clock’s Ticking!” your readers are going to know what you’re talking about. They are also useful because they are different from what other companies are going to be sending.
If you’re not a marketer, it’s hard to think like one. I think we’ve all been the man above at times! Don’t resort to using your laptop like a hat; let us help you with some tips below.
When you’re thinking about writing your own BCFM subject lines, there are some things it is worth remembering.
I know it seems really stupidly simple but it’s worth mentioning.
Statistically, including these words in your email subject line is going to increase your open rate. The words “Cyber Monday” has also worked increasingly well over the last few years as it builds up popularity.
This is a simple way to almost guarantee an increase in your open rates. Even if your email list is, for lack of a better word…neglected.
By including these words in your subject line, your readers are conditioned to know that you have an offer to give them. This is because they get so many of these e-mails that they know what’s coming.
This is a quick and easy way for your reader to see what kind of discount you’re offering them.
If your email subject reads … “50% off”, you’re going to spark that interest and desire we were talking about above. Every shopper wants to receive a discount on something they are going to buy. And people are going to be interested to hop on over to your website and see what kind of deals they can score.
We all love a good sale. Especially when you’re not in the shops fighting through the crowds (like, seriously? Who wants to do that?)
Using the word sale in your subject line is a quick way to say, “Hey! Open this e-mail and you are going to be able to buy the things you want at a cheaper price”. The word “sale” is universal, and your readers are going to know what you’re giving to them.
It may be old-school…but man, if it ain’t broke, don’t fix it!
Short.
Snappy.
Don’t go on and on in your subject line.
The point is not to give up all the information straight away. If you were to do that, what would be the point in anyone even continuing to read your email if they didn’t need to?
The key is in saying just enough to spark the interest while still getting those conversions over to your website.
If you look at the 15 subject lines above, there’s probably not a single one of them that is longer than 10 words. Try to use this as a benchmark.
Adding too many exclamation marks can mean your e-mail ends up in that dreaded place…
Junk.
If you land in junk, someone might find your Black Friday email... a year later. When they’re bored one day clearing out their inbox!
Use just enough punctuation and capital letters to spark the interest and the urgency of the offer. Keep one or two words in capitals and make it the important ones.
Keep those exclamation marks just to the one, even if it is really tempting…
You've got a great e-mail subject line for BFCM.
You’re feeling like a king.
Totally killing it.
That’s it, right? Am I done?
I’m sorry to tell you that there are a few other things you have to be doing. I’m sorry! Don’t come to me! We’ll make it as easy as we can for you, though.
You need a good marketing strategy.
Having people open your emails is not going to be enough on its own. You also need people to be clicking over to your website and buying from you.
Email open rates are useless if no one is buying anything, right?
Think about how you are going to spark the interest of your e-mail list in the weeks preceding BFCM. You need to get people excited about what you’re going to be giving away to them for Black Friday.
Let the people know what’s coming.
This is especially important if your list hasn’t heard from you in a while.
Here are some things to think about when planning your strategy out:
This works well with the Barnes & Noble brand of taking some time for yourself to relax with a book. It entices the reader of the e-mail to spend some time (and money) on themselves and plays on the busyness of the Thanksgiving period. Barnes & Noble knows you are ready for some alone time!
This subject line is going to leave the recipient intrigued if nothing else. They are going to want to read on into the e-mail to see what Etsy has to say. What’s the different way I’m going to be able to save? How could I save in a different way? I wonder what they are offering me…
If the reader is thinking this, you bet they are going to be opening up that e-mail!
This is another email that entices the recipient to want to find out what it is they will find when they open it up.
They can infer that it’s going to probably be a discount code. Or maybe even a free product, but they need to know what's inside, otherwise the suspense will eat them up! That’s the kind of anticipation you want your readers to have…
Who doesn’t want to receive an email like this?
Who doesn’t want free money?
Let’s face it. It’s not really going to be free money. And it’s probably going to require them to spend some money first before they get that $35.
But…this e-mail has achieved its goal. They’ve opened it up and probably clicked to the website!
What makes each of these e-mails work? They are different from the others.
These brands have made their customers feel valued because they are treating them to a well-deserved gift.
You’ve got this!
If you take one of these 15 subject lines for BFCM, they are going to help you get more people opening up your emails.
Most importantly, get your strategy together now so that you can make the maximum impact when Black Friday rolls around. Don’t be scared to send out a few e-mails in the weeks preceding BFCM to see what works and what doesn’t.
Think of it like a practice run. And use it to test out some of the subject lines and tips we have given you above. If you can personalize them to your brand, even better!
A couple of things to take away is:
This Black Friday and Cyber Monday are yours for the taking! Use these 15 subject lines for BFCM and make yourself some sales!
